Become a sunwest RETAILER

Posted by Sunwest Silver on Jan 28, 2021 11:53:41 AM

Established in 1972, and located in Albuquerque, N.M., Sunwest Silver Co Inc is your comprehensive industry source for handmade Native American jewelry from New Mexico, sterling silver charms & jewelry findings, and turquoise & lapidary stone.



Sunwest Silver Co Inc is a family owned business that began with Ernest Montoya selling beautiful Native American handmade jewelry out of his car on the road, after he came back from Vietnam. By 1972 he had established what we know today as Sunwest Silver Co Inc. 

Today, the Montoya family works together every day, still following their passion for Turquoise and beautiful Native American handmade jewelry and arts. As the owner and operator of five turquoise mines in the Southwestern USA, we provide distinctive stone for our jewelry artists, and fulfill our love of mining! Whether you are an avid collector, producing your own jewelry or new to the Turquoise addiction, we can supply you with the Turquoise of your choice in handmade Native American jewelry, rough, cabochons, beads or chips. 
More about Sunwest.


Sunwest Handmade
Handmade Native American & Southwest Style Jewelry
We provide the industry with collectible handmade Southwestern style jewelry created by Native American artisans, Shop a variety of new and emerging jewelry artists, and highly sought-after collections from both local Pueblo and New Mexico artists.

Artisan made jewelry is stamped with a clear Makers Mark or Hallmark, allowing wholesale jewelry shoppers to identify the artists. Sunwest Silver Co jewelry lines created in-house are marked with a simple Sterling Silver stamp verifying and guaranteeing Sterling Silver was used in the making, or with our own registered trademark. 

Southwest jewelry traditions and trends remain complementary, and Liquid Silver jewelry is one of the oldest forms of heishi jewelry, and a very popular style of Sterling Silver jewelry. Our in-house design and production team create lines of Liquid Silver jewelry that can be purchased finished or customized for your brand. Ask us about our Liquid Silver jewelry towers for your retail locations.

We also create a multi-color stone & sterling silver  jewelry lines under the same premise. You can purchase trending & popular jewelry styles finished, or work with our design team to customize jewelry for your brand. Our Sterling Liquid Silver jewelry and beaded multi-color stone jewelry lines include earrings, bracelets, cuffs, and necklaces in single and multiple strands.

Our Sterling Silver OxyBead© Collection is also a finished or customizable line for wholesale shoppers. Southwestern fashionistas love OxyBeads© with stone or alone, layering with multiple strands or simple singles. The striking contrast of the oxidized Sterling Silver with polished Sterling being a traditional look in the Southwest. OxyBeads are not to be confused with Navajo Pearls, which is a trade name used for handmade Sterling Silver beads created by traditional Navajo silversmiths. The making of these beads is a tradition often handed down through generations of silversmiths in a family. Navajo Pearls are an artform with the price tag of a collectible handmade item. You will find both OxyBead© and traditional handmade Navajo Pearl jewelry available for our wholesalers and individually identified. Contact Pam to discuss customized Liquid Silver, OxyBead© or beaded jewelry for your brand.
Contact Sunwest Handmade

Sunwest Charms
Sterling Charms & Jewelry Findings
Sunwest Silver is the largest supplier and manufacturer of sterling silver charms and jewelry findings in the USA. Our silver charms are created by our own artisans and are original designs. Shop charms & findings on Wholesale pricing is by volume discount, price tiers are visible on the homepage.
Contact Sunwest Charms

Sunwest Turquoise
Turquoise & Lapidary Supply
As the owner and operator of five turquoise mines in the southwestern USA, Sunwest Silver Co provides distinctive stone for our jewelry artists. Our stock of North American Turquoise and collectible turquoise from around the world is the heart of our business. We also supply jewelry makers & manufacturers with rough, cabs, chips & beads in turquoise and non-turquoise material for lapidary artists & jewelry makers. Ask us about custom stamps!
Contact Sunwest Turquoise

Sunwest Casting
If you are doing your own production and manufacturing, Sunwest Silver provides the industry with a state-of-the-art casting facility, ready to create your unique designs, made right here in the U.S.A.
Contact Sunwest Casting

Visit our Trade Show schedule or contact to find out when we will be in your area for a show or to service customers.

Wholesale Showroom

We provide wholesale shoppers with a variety of ways to stay stocked throughout the year. You can visit us in Albuquerque, New Mexico where we have a large wholesale showroom, and where you will have access to thousands of products including specialty and vintage items. Our showroom is open to qualified wholesale buyers Monday to Friday by appointment. Check with us if you are in town on a Saturday, we'll do our best to accommodate you and we have seasonal weekend hours.

If you are not able to be in town, our sales staff can work with you long distance to fill orders and show you new product with photos, video or FaceTime. Our sales staff do not work on commission, and we take care to provide quality customer service for our wholesale buyers.

If you would like to register as a wholesale buyer with Sunwest Silver Co, you will be asked to provide your TAX ID (EIN is insufficient) and your business contact information.


You can register as a wholesale buyer on the homepage at

A user name and password are required to access wholesale online shopping for handmade jewelry. Wholesale jewelry shoppers must be logged in to see and receive your wholesale discount on Sunwest Handmade. The pricing structure is visible to wholesale buyers while logged in to their account. 

If you have any questions or need assistance to set up your account, please contact us directly.

1-800-771-3781 or 1-505-243-3781

Thank you for your interest in working with Sunwest Silver! We appreciate your business and continue to strive to find ways to accommodate your needs.

Visit our main company website and sign up for email news! This signup form gives you a place to let us know you are a wholesale shopper, and you can register for email news from multiple departments if you would like, or just one.



Sunwest Silver Co LomasSunwest Silver Co Inc 

Are you a retail shopper?

Please visit for more information about our retail stores in Santa Fe & Albuquerque New Mexico or shop online at


Topics: Turquoise, Turquoise Jewelry, Wholesale Jewelry, Turquoise Cabs, Handmade Jewelry, Handmade Native American Jewelry, Cabochons, Rough Turquoise, Turquoise Beads, Lapidary Supply, New Mexico Jewelry, Dine Jewelry, High Grade Turquoise, Liquid Silver Jewelry, Silver Charms Wholesale, Southwestern Jewelry, Western Jewelry, OxyBead© Jewelry, Wholesale Jewelry Findings, Sterling Silver Findings, Silver Beads

It's All About the Turquoise  

Since 1972, Sunwest Silver has been All About the Turquoise. We are industry’s leading source for turquoise, silver charms & findings, and finished handmade jewelry created by the Southwest’s finest Native artisans. 

Want to know more about Sunwest Silver? Be an insider!

Post By Topic

See all

Recent Post

Subscribe Here!